Advertising
Our firm has provided valuable legal assistance to advertising and media groups, including multinational operators and home-grown groups. Our expertise in Advertising ranges from licensing of operations, direct marketing and PR campaigns, drafting regulations for promotional campaigns and contests to drafting and negotiating agency, marketing and advertising services agreements. We base our services in this practice area on understanding our clients business and market at a local level, and providing expertise and resources required to help them achieve their business goals.
Our recent instructions include:
- Advising Ogilvy & Mather, an international advertising and marketing agency founded by David Ogilvy, on various legal matters in connection with advertising and media activities in Romania.
- Advising Leo Burnett Co., a Chicago-based agency and one of the largest worldwide advertising agencies, on the acquisition of equity interest in various media and advertising companies in Romania, including reviewing and negotiating various advertising agreements.
- Assisting Scala Thompson, an international advertising and communication agency founded by J. Walter Thompson, with respect to day-to-day corporate and commercial activities.
- Advising Euromedia Group, the largest outdoor advertisement group, with respect to various legal issues related to advertisement, including without limitation an extensive review of the procedure for authorizing billboards.
- Assisting a major international investor with regard to the acquisition of Monopoly Media (now part of Euromedia Group), one of the main outdoors advertisers in Romania. We have performed extensive due diligence and advised on the legal framework of advertisement in Romania.
- Advising Gabriel Resources, a major Canadian mining group, in relation to the exploration and exploitation of the biggest gold and silver mining site in Europe: Rosia Montana. The development of the Rosia Montana mining project is one of the biggest foreign investments in Romania, the value of the direct investment until exploitation amounting to over USD 750,000,000 while the total investment is expected to amount to over USD 3 billion. The firm is acting as lead legal adviser, dealing with all legal matters with respect to PR and advertising campaigns, including without limitation reviewing material to be broadcasted and the press releases, drafting contracts for the testimonials and for advertising production and assisting the client before the National Audiovisual Council.
- Advising Reader’s Digest, the largest-selling magazine in the world, with respect to drafting promotional campaign regulations, as well as providing legal assistance with regard to direct mail campaigns.
- Advising Transit Metro Media (now part of Euromedia Group), Metrorex and the Bucharest Public Transport Corporation on legal issues in connection with day-to-day advertising activities, including without limitation negotiating various advertising agreements.
- Assisting Mindshare Media, one of the largest global media agency networks offering strategic planning and buying across all media along with specialist media services, with respect to the acquisition and sale of advertising space on mass media.
- Advising Media Insight on legal issues related to advertising tenders.
- Advising Design Direct, a direct design company, in connection with various legal issues regarding advertising productions (prints, flyers, posters, sampling operations).
- Assisting Ashworth Interleasing with regard to legal issues regarding leasing and sale purchase agreements with several companies in the advertising business.
