DLC NEWSLETTER 20: “VERTICAL” IN THE SPOTLIGHT: SELECTIVE DISTRIBUTION REVERSE PROTECTION
06 May 2022As explained in prior countdowns (see DLC countdown 12, DLC countdown 13 and DLC countdown 14) the notions of “active sales” (to actively target individual customers) and “passive sales” (to respond to unsolicited requests from individual customers) are pivotal to the world of vertical agreements.
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